FPC announce new Creative Director
I am very happy to announce First Planet Company’s new Creative Director Andreas Roman. His extensive experience will help FPC achieve the high set goals for the future and I feel he will be a great asset for the already dedicated FPC team.
Andreas has worked with copywriting and scriptwriting, dramaturgy and game design for the video game industry and helped with the launch of Microsoft’s first generation Xbox by developing one of the earliest first-party titles for Xbox and Xbox Live. He has since worked with publishers such as Sony, Electronic Arts, Dreamworks and Warner on lead brands like Terminator, Battlefield, Mirror’s Edge, Shrek and Midtown Madness.
He led the creative team at Digital Illusions CE AB, known today as Dice EA, on Microsoft’s Midtown Madness and thereby helped create one of the titles that established Xbox Live as a stable platform for online gaming consoles. After Midtown he worked on the Battlefield concept for console, but was offered the task of leading the creative development of Dice EA’s new IP. Andreas directed the title until December 2005 when he left Dice. This title was eventually released in late 2008 under the name Mirror’s Edge.
Between 2006 and 2008 Andreas was the Creative Director at HiQ Interactive, a studio that uses games as a teaching aid. He was involved in training for companies like Volvo AB, Volvo Trucks, Intersport, JC and Astra Zeneca and won an award for best e-learning in 2008.
He started at Grin AB in June 2008 as a story director for Terminator: Salvation for the PS3 and Xbox 360. He was promoted in early 2009 to Creative Director at Grin and worked on a non-advertized title for a Japanese publisher, but left Grin when it went into receivership in June 2009.
Andreas’ main areas of expertise are leadership in creative environments and project management, molding ideas into practical, saleable results, game design and game dramaturgy plus writing scripts and script editing. Apart from video game design, Andreas pursues a parallel career as a novelist and his stories are published in several countries. Two of his novels are currently in production to become feature films.
